Build your copywriting portfolio with these 7 challenges.
Copywriting is the act of writing words on marketing assets to make people take action.
Make the most of your heads, subheads, and bullet lists. Here are 7 tips: Writing headlines If your headline makes a promise, your subheadings should pay off that promise. Additionally, with subheads, you can make it easy for readers to scan and understand your message. On web pages, your headline should be your H1 and […]
This is how creatives can build robust agencies.
With people quarantined and businesses closed, brands must rethink their marketing strategies. They should look into content marketing in a pandemic. Content marketing has now become the better, if not the only effective, alternative to event marketing. If you’re a marketer or a business owner, now is the time you learn about the importance of […]
Make your landing pages actually work.
Smart writers know how to write for smart people. That is because the average reader is not that uninformed. Besides, being the Google generation, we can fact-check anything anytime. What if you’re unintentionally insulting your readers? In this post, we also listed tips on how to avoid doing that. How to write without insulting your […]
Copywriting during a crisis should let brands become more self-aware and empathetic. Now is the time to build bridges and offer helping hands.
Don’t just provide meaningful content. Give them experiences.
Openness is not just about being transparent to your audience; it’s about being open to ideas we don’t agree with. To become better copywriters, we must practice openness.